Power, strength, rupture, dynamism and a badass look are the conceptual premises on which the brand “FAK!” has been worked, its extension “FAK! INFINITE STRENGTH ”, its mascot and the interaction of the brand with it.
The references to style and brand development are taken from the concepts that we find in brandings carried out in teams of the American sports leagues such as theNBA, NFL or the NHL.
The "FAK!" brand follows the archetype of the cited examples with a dynamic mix of powerful letterings that interact with elements of the sport and with the T-Rex mascot.
The brand encompasses a range of representation options that range from its minimal expression, simple for small sizes, to the most elaborate for merchandising and big printing formats.
